All case studies
SaaS for MSPs (Managed Service Providers)
A PSA (Professional Services Automation) product built as the antithesis of bloated, overengineered MSP software.
The problem
Existing PSA software was overly complex to configure, technicians disliked using it, and MSPs had no simple way to track client health or technician workload.
What we built
We designed and built Zest to work day one out of the box, cutting unnecessary customization and configuration in favor of the core workflows MSP technicians actually use.
Outcome
Zest gives MSP operators a streamlined system built around proven MSP workflows and measurable success metrics, instead of a general-purpose tool bent into shape.
Why it matters today
Built as a product from the ground up, not a feature request queue. That's the kind of ownership our Embedded Engineering Team model is designed to give founders.